What Makes a Website Work?
- Basic Information/Introduction.
- Compelling dialog to attract customers.
- Clarification of what service is provided.
- Listing of products available and why the customer "must" have them.
- Contact information/Point of Contact.
- A few FAQs.
- Relevant articles with regard to products and services.
- Explanation of why your business is the better choice; what differentiates your services/products, what makes you stand out.
- Recommendations, successes, endorsements, testimonials.