Web Questionnaire • Eagle Design

BACKGROUND

Name*

First Last

Company/Business Name

Email*

What are the main activities of your charity / business ?

Please describe in detail the services and/or products you offer.

What is the budget allocation for this project?

WHERE

Do you have a domain name already registered?*

Yes
No
Undecided

What is the domain name for this new website ?

Preferred domain name for your website ?

Do you currently have a website ?*

Yes
No

Website

What is it about your current website that you want to change?

What problems do you hope to solve with a new website?

WHEN

Is there a fixed timeline or deadline ?*

What kind of timeline do you have for the project? Are you wishing your go live date to coincide with a certain campaign or event ? Timelines will mainly depend on your final ‘wish list’ of content and functionality for the website – but it helps to get an indication of when you are hoping to have the site completed.

Yes
No

Date you'd like to have site completed?

Deadline

Are there external factors that could influence the schedule?

WHY

Why do your customers need you?

Why would your customers select you over a competitor ? Why do they keep coming back to you ?

WHAT

What do you offer that is different to your competitors?

Keywords: What keywords will your target audience likely use to find your web site.

If you were to search for your business on Google, what words or phrases would you use ? Please identify the keywords and phrases in order of importance. We will use them for your website's search engine optimization (SEO).

What is your Unique Selling Proposition ?

What differentiates you from your competitors ? What do you offer that they don't, and what do you do better than others in your industry ?

What do you need to tell your target audience?

Key copy points...

Tone: In what manner should we speak to your target audience?

Technical language
Marketing hype
Straight forward english
Combination of tones

What are the major Goals/ objectives for your web site?

What is the overall purpose of the site? What business function willl this website fullfil?

create awareness
to provide information on the site
to change perception of our brand
maketing and advertising
generate sales
build an online community
to reduce demand on staff
Other

Other

WHO

Who is your target audience for the site ?

How does your target audience perceive your company ?

Current target audience perceptions...

Use Cases ?

How will your clients want to use your site? Will they be coming to the site for different reasons?

Direct competitors

SCALE

Roughly how many pages do you think the site will be? List the pages.

Roughly how many products or services will the site cover?

What level of user traffic do you experience on your current site?

Google Analytics

Can you provide a recent Google Analytics report?

Function

What Is a Conversion to You?

How do you want users to perceive your site.

Content Is ESSTENTIAL: Do you have existing content?*

In order to build a site I will need content and graphics.

Who will provide content for the new site?

Do you a have a content person, a copy writer?

Graphics: Do you have all your visuals prepared?

Logo, colour schemes, photos, videos, infographics, charts, diagrams,

Graphics Artist: Who is your graphic artist?

Please provide name and email address of your graphic artist.

Technology (this section is optional)

What features would you like on your website ?

Please outline the special features required for the site. contact form, newsletter opt-in, interactive map, blog, photo gallery, ecommerce, search function, calendaring, events, newsletter signup, reservations, subscription services, booking, product sales, tracking analytics, etc. Please include reference LINKS where possible.

Yes
No

Additional functionality that might be required.

Explain any specific functionality relevant to your business.

Connect to other systems

Does the website need to connect with any other systems (for example, database, CRM, email newsletter software, payment providers, PayPal, fundraising tools etc)? (optional)

CRM
PayPal
Email newsletter software
Zendesk or other helpdesk
Payment providers
Fundraising tools
Other

Please List Other systems

Social Media Profile Integration

Do you have any social media profiles that will need integrating with your new website? If so please provide URLS.

Yes
No

Social Media Link

Social Media Profile	Social Media Link

Design

What Are Two or Three Sites in Your Niche That You Like?

What Are Two or Three Sites Outside Your Niche That You Like?

Styling Requirements

Additional comments

Who Will Be Involved in Approving the Designs?

Name	Title	Email address

What’s the Process for Decision-Making?

Final Thoughts

Suggestions on ways to improve this questionnaire are welcome. Also any comments or thoughts you'd like to mention regarding your future website.