Web Questionnaire Considering a web site project, hopefully this form will assist you to clarify your thoughts into clear ideas for your new site. This form asks a series of Where, When, Why, Who, What and How Question to bring out design requirements/details. BACKGROUNDName* First Last Company/Business Name Email* What are the main activities of your charity / business ?Please describe in detail the services and/or products you offer.What is the budget allocation for this project?WHEREDo you have a domain name already registered?* Yes No Undecided What is the domain name for this new website ? Preferred domain name for your website ? Do you currently have a website ?* Yes No Website What is it about your current website that you want to change?What problems do you hope to solve with a new website?WHENIs there a fixed timeline or deadline ?*What kind of timeline do you have for the project? Are you wishing your go live date to coincide with a certain campaign or event ? Timelines will mainly depend on your final ‘wish list’ of content and functionality for the website – but it helps to get an indication of when you are hoping to have the site completed. Yes No Date you'd like to have site completed? MM slash DD slash YYYY DeadlineAre there external factors that could influence the schedule?WHYWhy do your customers need you?Why would your customers select you over a competitor ? Why do they keep coming back to you ?WHATWhat do you offer that is different to your competitors?Keywords: What keywords will your target audience likely use to find your web site.If you were to search for your business on Google, what words or phrases would you use ? Please identify the keywords and phrases in order of importance. We will use them for your website's search engine optimization (SEO).What is your Unique Selling Proposition ?What differentiates you from your competitors ? What do you offer that they don't, and what do you do better than others in your industry ? What do you need to tell your target audience?Key copy points...Tone: In what manner should we speak to your target audience? Technical language Marketing hype Straight forward english Combination of tones What are the major Goals/ objectives for your web site?What is the overall purpose of the site? What business function willl this website fullfil? create awareness to provide information on the site to change perception of our brand maketing and advertising generate sales build an online community to reduce demand on staff Other OtherWHOWho is your target audience for the site ?How does your target audience perceive your company ?Current target audience perceptions...Use Cases ?How will your clients want to use your site? Will they be coming to the site for different reasons? Direct competitorsSCALERoughly how many pages do you think the site will be? List the pages.Roughly how many products or services will the site cover?What level of user traffic do you experience on your current site?Google AnalyticsCan you provide a recent Google Analytics report?Max. file size: 512 MB.FunctionWhat Is a Conversion to You?How do you want users to perceive your site.Content Is ESSTENTIAL: Do you have existing content?*In order to build a site I will need content and graphics.Who will provide content for the new site?Do you a have a content person, a copy writer?Graphics: Do you have all your visuals prepared?Logo, colour schemes, photos, videos, infographics, charts, diagrams, Graphics Artist: Who is your graphic artist?Please provide name and email address of your graphic artist.Technology (this section is optional)What features would you like on your website ?Please outline the special features required for the site. contact form, newsletter opt-in, interactive map, blog, photo gallery, ecommerce, search function, calendaring, events, newsletter signup, reservations, subscription services, booking, product sales, tracking analytics, etc. Please include reference LINKS where possible. Yes No Additional functionality that might be required. Ability to donate via PayPal Ability to show events / calendar Ability to book or sign up for events Ability to handle reservations Sign up to email newsletter Private pages for members User login Any specific forms Third-party advertising Online forum FAQS Selling product Blog functionality Intranet Ability for users to upload / download content Map functionality Multi-lingual Geo-targeted Email hosting Other specific functionality Explain any specific functionality relevant to your business.Connect to other systemsDoes the website need to connect with any other systems (for example, database, CRM, email newsletter software, payment providers, PayPal, fundraising tools etc)? (optional) CRM PayPal Email newsletter software Zendesk or other helpdesk Payment providers Fundraising tools Other Please List Other systems Social Media Profile IntegrationDo you have any social media profiles that will need integrating with your new website? If so please provide URLS. Yes No Social Media LinkSocial Media ProfileSocial Media Link DesignWhat Are Two or Three Sites in Your Niche That You Like?What Are Two or Three Sites Outside Your Niche That You Like?Styling RequirementsAdditional comments Who Will Be Involved in Approving the Designs?NameTitleEmail address What’s the Process for Decision-Making?Final ThoughtsSuggestions on ways to improve this questionnaire are welcome. Also any comments or thoughts you'd like to mention regarding your future website.
