Web Briefing Considering a web site project, hopefully this form will assist you to clarify your thoughts into clear ideas for your new site. This form asks a series of Where, When, Why, Who, What and How Question to bring out design requirements/details. BACKGROUNDName* First Last Company/Business NameEmail* What does your charity / business do?What services / products do you provide / produce ?What is the budget allocation for this project?WHEREDo you have a domain name already registered?*YesNoUndecidedWhat is the domain name for this new website ?Preferred domain name for your website ?WHENIs there a fixed timeline or deadline ?*What kind of timeline do you have for the project? Are you wishing your go live date to coincide with a certain campaign or event ? Timelines will mainly depend on your final ‘wish list’ of content and functionality for the website – but it helps to get an indication of when you are hoping to have the site completed.YesNoDate you'd like to have site completed? DeadlineAre there external factors that could influence the schedule?WHYWhy do your customers need you?Goals/ objectives for this web site?What is the overall purpose of the site? What business function willl this website fullfil? to change perception of our brand to grow membership to increase funding to increase awareness to provide information on the site to reduce demand on staff Other OtherDo you currently have a website ?*YesNoWebsite What is it about your current website that you want to change?What problems do you hope to solve with a new website?WHOPrimary customers and/or target audience ?Use Cases ?How will your clients want to use your site? Will they be coming to the site for different reasons? Direct competitorsWhat do you offer that is different to your competitors?WHATSCALERoughly how many pages do you think the site will be? List the pages.Roughly how many products or services will the site cover?What level of user traffic do you experience on your current site?Google AnalyticsCan you provide a recent Google Analytics report?FunctionWhat Is a Conversion to You?How do you want users to perceive your site.Do you have any existing content?GraphicsTechnology (this section is optional)Do you require any specific technical functionality?Subscription services, Calendaring, events, newsletter signup, reservations, booking, product sales, etc. Yes No Additional functionality that might be required. Ability to donate via PayPal Ability to show events / calendar Ability to book or sign up for events Ability to handle reservations Sign up to email newsletter Private pages for members User login Any specific forms Third-party advertising Online forum FAQS Selling product Blog functionality Intranet Ability for users to upload / download content Map functionality Multi-lingual Geo-targeted Email hosting Other specific functionality Explain any specific functionality relevant to your business.Connect to other systemsDoes the website need to connect with any other systems (for example, database, CRM, email newsletter software, payment providers, PayPal, fundraising tools etc)? (optional) CRM PayPal Email newsletter software Zendesk or other helpdesk Payment providers Fundraising tools Other Please List Other systems Social Media Profile IntegrationDo you have any social media profiles that will need integrating with your new website? If so please provide URLS.YesNoSocial Media LinkSocial Media ProfileSocial Media Link DesignWhat Are Two or Three Sites in Your Niche That You Like?What Are Two or Three Sites Outside Your Niche That You Like?Styling RequirementsAdditional comments Who Will Be Involved in Approving the Designs?NameTitleEmail address What’s the Process for Decision-Making?Final ThoughtsSuggestions on ways to improve this questionnaire are welcome. Also any comments or thoughts you'd like to mention regarding your future website.PhoneThis field is for validation purposes and should be left unchanged.
