What are the main activities of your charity / business ? Please describe in detail the services and/or products you offer.
Why do your customers need you? Why would your customers select you over a competitor ? Why do they keep coming back to you ?
Keywords: What keywords will your target audience likely use to find your web site. If you were to search for your business on Google, what words or phrases would you use ? Please identify the keywords and phrases in order of importance. We will use them for your website's search engine optimization (SEO).
What is your Unique Selling Proposition ? What differentiates you from your competitors ? What do you offer that they don't, and what do you do better than others in your industry ?
How does your target audience perceive your company ? Current target audience perceptions...
Use Cases ? How will your clients want to use your site?
Will they be coming to the site for different reasons?
Content Is ESSTENTIAL: Do you have existing content?*
In order to build a site I will need content and graphics.
Who will provide content for the new site? Do you a have a content person, a copy writer?
Graphics: Do you have all your visuals prepared? Logo, colour schemes, photos, videos, infographics, charts, diagrams,
Graphics Artist: Who is your graphic artist? Please provide name and email address of your graphic artist.
What features would you like on your website ? Please outline the special features required for the site.
contact form, newsletter opt-in, interactive map, blog, photo gallery, ecommerce, search function, calendaring, events, newsletter signup, reservations, subscription services, booking, product sales, tracking analytics, etc.
Please include reference LINKS where possible.
Final Thoughts Suggestions on ways to improve this questionnaire are welcome. Also any comments or thoughts you'd like to mention regarding your future website.
